Get in their Shoes The Campaign to make mentoring available for everyone.

IMNO Founders (from left to right): Jetmir Hysi, Patrick Tedjamulia, Chris Deaver

The IMNO founders, Chris Deaver, Jetmir Hysi, and myself (Patrick Tedjamulia) were brainstorming a way to spread the IMNO vision throughout the world.

We knew IMNO was an incredible idea that could forever revolutionize the way youth and aspiring leaders achieved their potential, but we didn’t know how we could get the word out.

After Chris interviewed Joe Lake, the founder of the Children’s Miracle Network, which he later posted on IMNO, we knew we had to come up with an innovative marketing concept to get the attention of the Press since we didn’t have any funds for advertising or marketing.

We thought about all the concepts that illustrate mentoring and apprenticeship and kept returning to the metaphor of “stepping into someone’s shoes” or “filling someone’s shoes” or “walking a mile in someone’s shoes”. When we connected the shoe concept with the IMNO vision, we got the idea of “Get in Their Shoes” where successful professionals would auction off or give-away their actual shoes and a mentorship with them.

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International Mentoring Network Organization

We have some exciting news and want you to be the first to know. We are thrilled to announce the launch of the Get in Their Shoes campaign (www.getintheirshoes.org).

With the help of iSold It and Edelman, we are putting on the first and largest Shoe and Mentorship auction ever conducted on eBay. You can bid on a mentorship with Guy Kawasaki, author of “The Art of the Start”, Lauri Ward, pioneer of home redecoration, David Copperfield, master magician, Stephen R. Covey, author of The 7 Habits of Highly Effective People, Stan Lee, the creator of Spider-man, and many more.

The campaign is a call to action by successful business leaders, athletes, entertainments, and politicians to rally youth and aspiring leaders to proactively interview individuals they emulate within their own communities.

You can also enter the Career Makeover contest to win a mentorship with Blake Ross, the founder of FireFox, Bill Walton the Hall-of-Famer NBA Basketball Player, Ken Jennings, the Jeopardy Champion, John Ondrasik, the singer of FiveforFighting, and many others.

We invite each of you to participate in the re-launched Get in Their Shoes Campaign and to help spread the IMNO vision to your families, friends, and communities.