IMNO Interview Questions for Tom Kelley Dec 2007:
1) Tell us about your background, where you were born, what life growing up was like, where you went to school, etc.
2) What did you want to do growing up? How did you know you wanted to be a design /management consultant?
3) What have you achieved in your professional life? Share some of your career highlights.
4) How did you (or your brother) come up with the idea for IDEO? How did you decide on the name?
5) How did you get your first clients? How did you establish yourselves as the leaders in design/innovation? What was your strategy?
6) One of IDEO’s exercises is “The Future of Blank”. Can you describe this process? How could individuals/aspiring professionals apply this to their own careers?
7) How do you apply the principles behind Rogers and Moore’s Diffusion of Innovation to IDEO’s innovations? (Examine P&G’s Magic Reach)
8) How does marketing fit in IDEO’s innovation processes?
9) How successful have you been in implementing a culture of innovation within corporations?
10) What global trends do you anticipate will affect IDEO’s work and innovation in the near future?
11) How do you identify ideal hires for your firm? Where do you find them? What kinds of opportunities are available?
12) How would you instruct a young aspiring professional to develop her creative skills and intellectual curiosity?
13) What habits, guiding principles, or goals have made you successful?
14) What advice would you give aspiring professionals from all over the world that are in a similar position to what you experienced when you first started in your career? Where should new graduates interested in creativity and innovation start their careers?
15) Who would you like to speak to and be mentored by? | 
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